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our thinking

what keeps us up at night.


what we do

focused design capabilities

Brand Strategy

Think about it as the plan behind everything you do. How easy is it to communicate your brand story, promise and mission in 5 seconds? If the experience you create, the message you communicate, and the visual image you present are unique, strategic, relevant and authentic so that some of that lifting is done for you, you can get down to the business of your business.

  • Competitive Set Analysis
  • Market Research
  • Brand Equity Review & Analysis
  • Naming
  • Brand / Communication Strategy & Positioning
  • Brand Architecture
  • Mission, Vision & Brand Promise
  • Brand Guidelines

Identity Systems

Your brand is one of your most valuable assets. It lives in the hearts and minds of your employees, customers, clients and prospects. The most tangible manifestation of your brand is your visual identity system. This distilled statement expresses your vision, separates you from your competition and unifies your customers, employees and shareholders. It is your DNA.

  • Logo Design
  • Hand Lettering
  • Type Design / Custom Font Development
  • Stationery Packages
  • Asset Library Development
  • Illustration
  • Photo Direction
  • Brand Guidelines

Package Design

You never get a second chance to make a first impression. And considering most purchase decisions are made in store, the aesthetic, the structure and the experience of physically interacting with your packaging must be strategic, authentic, and support your brand positioning. Packaging needs to quickly tell your story and explain why you are better or more relevant than every other product in the category. Packaging that does this successfully, gets consumers to bring the brand into their lives, and into their homes.

  • Graphic Design
  • Illustration
  • Art / Photo Direction
  • Structural Design
  • Focus Groups / Testing
  • Design Adaptation
  • Production
  • Regulatory Compliance

Brand Collateral Design

A coherent story and brand experience is most efficiently crafted under one roof—where everyone is aligned to your strategy and goals, and knows your brand’s tone, and values—and can hit the ground running on every project doing away with the steep learning curve you deal with when dividing campaign work between multiple firms.

As a part of brand-building campaigns, Crush can work with you to ensure that each piece of point of sale, each message you say or show or share, and each piece of printed material you send out into the world will work hard to build your brand while it meets its specific objectives.

  • Graphic Design
  • Art / Photo Direction
  • Sales Kit and Support Materials Design
  • Advertising
  • Publication Design
  • Website Design and Development
  • Social Media Management
  • Content Development
  • Copywriting
  • Trade Show Booth Design

we build brand love, because brand love builds business.

Contact us today for a capabilities deck with case studies for your specific industry.

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